Valerie Figueroa
UX/UI Designer
Location:
📍 San Juan, Puerto Rico
Email:
Hobbies:
🧁 Baking, 🍿 Netflixing & 🎲 tabletop gaming.
Fueled by:
💗 Empathy & 🇵🇷 Mofongo
A Bit About Me
Hey there! I'm Valerie, a UX/UI Designer hailing from sunny San Juan, Puerto Rico. I've always had a curious and creative nature, with a strong desire to solve problems for others. After discovering UX/UI during my Graphic Design studies at Full Sail University in 2017, I realized it was more than just a part of the design world—it was a career in itself.
Eager to delve deeper, I explored UX apprenticeship programs and boot camps, ultimately choosing DesignLab as my Bootcamp of choice. With graduation on the horizon, I'm thrilled to enhance user experiences through innovative design solutions.
Beyond my professional pursuits, I find joy in baking, crafting, indulging in tabletop games, and immersing myself in the intricate lore of Game of Thrones. Empathy and authenticity drive my work, as I strive to infuse these values into every aspect of my life.
Work Experience
September 2022-December 2022
September 2022-July 2023
In my final assignment, I designed an end-to-end mobile app for the tabletop gaming community. This involved conducting extensive user research and creating tailored wireframes and prototypes. Through thorough user testing, I refined the app's usability. Additionally, I crafted a compelling brand identity, including the logo, color palettes, and typography. The result was a comprehensive mobile app that met the needs of tabletop gamers while presenting a distinctive brand identity.
In this assignment, I was tasked with enhancing an existing product, and I chose to focus on adding a feature to Disney+. Through thorough research, I discovered that users required improved content filtering options to cater to their specific needs. Throughout the project, I diligently conducted user research, and competitive analysis, and created essential artifacts such as sitemaps, user and task flow maps, user personas, wireframes, prototypes, and conducted user testing. It was crucial to ensure that the design seamlessly aligned with the original app's design and branding.
For my assignment, I developed a captivating online presence for a local Photographer/Videographer through a responsive website. I conducted extensive research, crafted user-centric designs, and implemented responsive web development techniques for optimal performance across devices. Additionally, I created a unique logo and established a cohesive brand identity that resonated with the target audience. This comprehensive approach seamlessly integrated the website design, logo, and brand elements, resulting in a compelling and unified visual experience.
Conducted user interviews, applied critical thinking to problem-solving, and made informed decisions. Translated user research into planning tools like journey maps, personas, and storyboards. Created site maps, user flows, wireframes, and mockups using proven methodologies, stakeholder input, and user feedback. Designed elevated and brand-appropriate creative to meet marketing and merchant goals. Leveraged qualitative and quantitative analysis for ongoing improvement of user experiences. Engineered prototypes to support research and usability testing. Developed application UIs using cutting-edge front-end technologies like Figma
Enrolled at the UX Academy by DesignLab. Throughout this immersive boot camp, I gained expertise in various crucial disciplines, including user research, wireframing, prototyping, information architecture, interaction design, and visual design. Armed with these comprehensive UX/UI and product design skills, I am fully prepared to tackle complex design challenges and create impactful experiences for users.